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A weblog, also called a blog, is a journal that is maintained by a blogger and contains information that is instantly published to their blog website. Blogging is a very popular activity. The number of online users creating and maintaining blogs has increased dramatically over the past year. The number Internet users who read these blogs has also shot up, with some blogs boasting thousands, even millions of daily dedicated readers.

Definition: Blog Marketing

Blog marketing is any process that publicises or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs.

Blog Advertising

Ads on blogs can be in the form of banners, text links, streaming video, audio clips, flash animation and even plain text. Most blog-based advertising involves payment in some way or the other to the blog owner. Owners of popular blogs will typically capitalise on their readership numbers via a combination of ad formats and Google AdSense ads.

Recommendations & Reviews

A nod from a trusted blogger can result in considerably higher sales for the recipient. Trusted figures in industry, popular product reviewers and critics often maintain blogs where they provide information about their experiences with some products and services. Readers tend to trust these reviewers and critics more as they are often unbiased. Businesses, however, do pay popular bloggers to review or mention their products.

Viral Marketing

The greatest power of blog marketing comes from the viral effect of some blog posts. News travels very fast via blogs. Readers pick up interesting stories and blog about them on other, third-party blogs. Their readers in turn spread the word to others. All this is done at very little cost to the advertiser, and often has a snowball effect that can be started off with just a few strategically placed blog entries and comments on others’ blogs.

While blog marketing presents a fantastic opportunity for marketing agencies and businesses, it can be a dangerous medium, as originators often have very little control over the message that gets spread. If users perceive the blog marketing effort to be objectionable, they can easily turn the tables and create a PR nightmare for the advertisers.


Blogs are an ideal way to create brand recognition, reach a wider audience and attract visitors seeking the products and services you provide. At AccuraCast, we provide a complete blogger outreach and blog marketing service, and we can train your teams in writing effective guest posts that get featured on popular blogs. We can help you avoid mistakes, ensuring your brand gets noticed by influential bloggers and delivers real business benefits.

Why we’re leaders in blog marketing

Connections – we have strong relationships with numerous influential bloggers who write about a variety of topics.

Experience – we’ve been working on blog marketing for many years, and have promoted our clients’ content and message on countless blogs.

Innovative – we keep up with the latest ideas and technologies and can keep you out in front of the competition.

Professional – we’ll build a professional, tech-savvy reputation for your brand in the blogging community, which will be a major asset to your company.

Training – we can empower your people with professionalism and insight to create interesting content that can promote your brand, products and services via guest posts on influential blogs.

Comprehensive services – from analysis and influencer outreach through to training and promotion.

Outstanding support – call on our additional support and training services whenever you need them.

Understanding blog marketing

A number of companies use blogs extensively to promote their brand and drive traffic to their sites. Mention on certain popular blogs such as Tech Crunch, Perez Hilton and TMZ can drive high levels of traffic, and gain recognition for the brand mentioned.

Corporate blogs, on the other hand, offer companies the opportunity to interact with customers by creating and maintaining a high quality communications channel. Blog marketing can also be used for reputation management and as a means to obtain high quality inbound links.

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Digital World Blog  is a data-savvy digital marketing agency, with an outstanding reputation for innovation, creativity and professionalism. We are proud of our record of delivering proven and exceptional results for our clients.

Our services include programmatic, display, and search advertising, search engine optimisation, social media marketing, and mobile internet marketing to businesses worldwide.

Over the years, we have provided specialist services to our clients in a variety of industries, including travel and financial services. Our clients range from start-ups and small & medium sized businesses through to global brands and household .